GEL E LUA has 2 main collections
"Infinite Fusion" and "the Moutainsea Illusion"
Phantom Butterfly Spirit Snake
Continuing the abstract deconstruction of the imagery of the The Mountainsea in the "Mountain and Sea Fantasy" series, this new collection continues the original image of the snake while adding the fairy spirit of the butterfly. While extending the original image of the snake, the new collection adds the image of the fairy spirit butterfly, and incorporates richly colored gemstone materials to add a sense of fantasy to the entire collection.
The Moutainsea illusion
There are always some unknowns pushing us forward. GELE LUA hopes to find a creative inspiration from the soil of Chinese culture, representing the brand core - "the spirit of exploring". The ancient fantasy of the book of mountains and seas symbolizes the concept of undefined unknown. We deconstructed the images from it in a futuristic way, and built a surreal mysterious fantasy with green snakes, rare flowers and fantasic creatures.
Scientists have developed bionic man to help human beings live. Not satisfied with the status quo of being enslaved by human beings, the Bionic Man Revolution broke out on the Ascended Planet. 「GELA」 is the female leader of this revolution and is determined to escape back to Earth even at the risk of her life. Her slowly awakening consciousness tells her that she is the Eve of the new world, to bring a gentle heart of steel to regain the love and hope of humanity ......
The joint collection is inspired by reflections on the erosion of humanity in the information age, conceiving a parallel universe where the physical body is more scarce than the conscious body.
The overloaded information flow makes 'human beings' slowly lost, their physical bodies become void and numb. The spiritual leader 「GELA 」* in the data world and her「colleague」* in the real world accidentally merge, forming a 'community' that connects the two worlds and possesses the power to break through boundaries. She flows in the alternation of reality and fiction, exploring the answer to freedom.
「GELA」* Iconic character role of GEL gel brand
「Colleague」* Concept image created by Softwaresoft Software Soft Art Group
Digitial Love Letter
The bold fantasy of the virtual century, using transparent resin and sparkling zircon to build a nostalgic and novel atmosphere, has become the design language of the "infinite integration" series. In the new series, we break the barriers between virtual and reality again.
Focusing on the rise of e-mail in the 1980s and 1990s, a romantic emotional catharsis around "BABE, SELF-LOVE!", and writing an "electronic love letter" to please yourself - love yourself is the beginning of lifelong romance.
The series is inspired by reflections on the erosion of human nature in the information age, conceiving a parallel universe where the physical body is more scarce than the conscious body.
The new spinoff of the 'Infinite Fusion' series - 「CHIP GAME」 is a virtual character 「GELA」 created by gel as a female warrior in the game world. Different shaped chips are treasures in the virtual world, and 「GELA」 collects these colorful and shiny chips to obtain powerful psychic energy.
My Virtual Toys
Inspired by the fantasies of teenagers growing up in the Z-era during the millennium, the collection conveys an atmosphere of playfulness, daydreaming, nostalgia and childlike innocence. The reinvention of old toys and putting them in a fictional space along with the wearer are the central narrative threads of the collection.
GEL continues the previous adventure between the real and the imaginary, focusing on the moment when the avatars break through the electronic dream world, the dream shatters like a mirror, and the color and light change among the fragments, blossoming like a kaleidoscope of geometric flowers in different forms.
'Blossom Mirror' symbolizes the diversity of women's image by using different geometric flower shapes to break through the confines of darkness and unify their own posture and colors.
Gela received a signal in the spiral galaxy M77, 20 light years from Earth, a distant cosmic galaxy erupted in a storm of energy, powerful fluctuations launched alien creatures PiPi, Kero, BeeBee from outer space to Earth, the alien creatures hope to get the help of the Earth consciousness body Gela ...